We talk to dispensary owners every month, whether it’s to see what’s new, what’s going right, what’s going wrong, what y’all are dealing with, or just chat about how things are, but there have been a few businesses that gave us sleepless nights – the scariest was the “I just advertise with Facebook” response.
Here’s what’s up:
- Facebook can delete your information for being cannabis related. That means you wasted a lot of time and energy putting your efforts out there only to have them deleted by a Zuckerberg crony even if you played by their rules.
- You are NOT reaching new customers unless you are certain your existing customers are forwarding your biz info along or Facespace is recommending you to your friends’ friends AND they are checking you out. That’s a lot of hope. How many times do YOU click on those links?
- Your inventory, specials and updates are often ignored by people who do not check in with FB. For many who get tired of FB, your hopes and dreams can be whisked away by those who only check to see feeds where they are mentioned, people who check in when they feel like it and most of your stuff can be missed entirely.
What should you be doing?
For any purveyor of pot-ables, you need to build marketing into your budget. Even if you don’t want to do online sales, you should have a web presence. Having your info on a real website with your contact info is critical to success, especially in times such as these. People are now getting a bit pickier on the strains they want – you could have a stain that half the card holders in the state are looking for but no one knows about it.
Look around at what you offer that you are proud of. Do you have a budtender that really knows how to help the older folks? Can you help veterans get their PTSD sorted? Are you the biggest line of rolling papers on your block? Doesn’t matter what you got; you need to shout it to the heavens. Advertising is your lifeline and if you are not marketing your specialness, you are not selling your specialties.
One last thing. If you depend on word of mouth, we pity you. Here’s why: people will trash talk you just as fast as sing your praises. If you let word of mouth sell your business, you have no idea what people are saying and they aren’t saying it to you, they are saying it to each other. By having multiple ways for people to reach you, you’ll have a second chance to make a first impression.
We can help you change your ways. At The Current Buzz, we are looking at Okie-centric tools to help Okies find Okie medical marijuana. Call us and find out how we can help change your systems. Call Darrell Briggs at (918) 260-7195 and find out what we can do for you.